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From Incremental to Exponential (Hardback)

Product ID : 9781523089567
From Incremental to Exponential (Hardback)

R 48000

UCount rewards  4800
In stock
7 - 10 working days

Online Only

This product is exclusive to online shopping and may only be purchased and returned online as it is not stocked in-store.


This is supplied by BalaKuduPtyLtd and may result in additional delivery fees.

Not only can big companies be just as nimble as start-ups, they can out-innovate their challengers by combining a start-up mind-set with the powerful advantages that legacy companies have. Over and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from outside in. But tech experts Vivek Wadwha, Ismail Amla, and Alex Salkever are here to tell you that "big equals slow and stodgy" is a myth. Based on decades of experience working with the world's leading brands and start-ups, they explore the opportunity legacy companies have to create new markets, supercharge growth, and remake their businesses by combining the scrappy mind-set and tool belt of hypergrowth start-ups with the massive benefits of incumbency- boatloads of customer data, decades of brand equity, robust distribution channels, enormous financial asserts, and more. Equally important, they provide a playbook on how to use their insights in your own company, team, or career. This is a fast-paced, anecdote-rich story that rethinks modern innovation--a book every manager, executive, and ambitious employee will want to read.

Product/Packaging Information
Product Weight
0.5 kg
Product Dimensions
229mm(L) x 152mm(W) x 15mm(H)
Shipping Weight
0.5 kg
Shipping Dimensions
229mm(L) x 152mm(W) x 15mm(H)