Marketing Strategy and Competitive Positioning, 7th Edition | General | Management, Business & Finance | Management, Business & Finance | Non-Fiction Specialist | Books | Makro Online Site
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Marketing Strategy and Competitive Positioning, 7th Edition Product ID : 9781292276540
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Marketing Strategy and Competitive Positioning, 7th Edition

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For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Understand and formulate rigorous marketing strategies and differential advantage in today's marketplace Marketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and implementing a rigorous marketing strategy. This book focuses on competitive positioning and includes in-depth discussions of the processes used within marketing to achieve competitive advantage in a business environment - by creating and sustaining superior performance in the marketplace. The key approach used in this book is to focus on two central issues in marketing strategy formulation - the identification of target markets, and the creation of a differential advantage. In doing so, it recognises the emergence of potential new target markets born of the recession, increased concern for climate change and disruption from ongoing technological advances. It helps you examine ways in which firms can differentiate offerings through recognition of environmental and social concerns and innovation. Pearson, the world's learning company.

Features
Model
9781292276540
Product/Packaging Information
Product Weight
1.142 kg
Product Dimensions
265mm(L) x 195mm(W) x 25mm(H)
Shipping Weight
1.142 kg
Shipping Dimensions
265mm(L) x 195mm(W) x 25mm(H)