Marketing tourism in South Africa | Sales & Marketing | Management, Business & Finance | Management, Business & Finance | Non-Fiction Specialist | Books | Makro Online Site
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Marketing tourism in South Africa Product ID : 9780199044184

R 58795

UCount rewards  5880
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The market leader in tourism marketing, Marketing Tourism in South Africa 5e is written in a simple and concise style to appeal to both tourism students and practitioners. The text familiarises the reader with the tourism industry in South Africa - its statistics, trends, main organisations and role-players. Each chapter is followed by a case study set in a Southern African environment. Marketing Tourism in South Africa features: - Graphs, tables and figures showing the latest industry trends and statistics - End-of-chapter case studies that explore topical tourism issues - More than 150 vignettes to demonstrate real-life current practice and issues - Logos and photographs of key organisations and role players, and lists of websites to familiarise the student with the tourism industry in South Africa. The updated edition is suitable for universities, universities of technology and colleges where course in Tourism Marketing are offered as part of a National Diploma in Tourism, a BCom (Tourism) or a Postgraduate Diploma in Tourism.

Features
Model
9780199044184
Product/Packaging Information
Product Weight
0.892 kg
Product Dimensions
242mm(L) x 169mm(W) x 28mm(H)
Shipping Weight
0.892 kg
Shipping Dimensions
242mm(L) x 169mm(W) x 28mm(H)