Strategic Brand Management | General | Management, Business & Finance | Management, Business & Finance | Non-Fiction Specialist | Books | Makro Online Site
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Strategic Brand Management Product ID : 9780198704201

R 60495

UCount rewards  6050
Available online only
In stock
7 - 10 working days

Online Exclusive

This product is exclusive to online shopping and may only be purchased online as it is not stocked in-store.

3RD PARTY ITEM

This is supplied by BalaKuduPtyLtd and may result in additional delivery fees.

Strategic Brand Management, 3e uniquely analyses the social and cultural aspects of brand strategy and its influence on consumer perceptions around the world. Written by experts in the field, it is designed to ensure students are confident in analysing traditional ideas of brand equity and positioning and are able to understand the emotional and cultural connections brands create and employ. The book's innovative framework separates a brand's concept into its functional and emotional parts to give students a complete understanding of how brands operate and compete for consumer loyalty. In addition, brand management theory is applied to a wealth of engaging real-life case studies and full colour images clearly illustrate brand strategies in action. Diverse and dynamic examples include Red Bull, Fiat, and Virgin, as well as innovative Australian stationery brands, Scandinavian coffee companies, and international retail giants. As a result, Strategic Brand Management is the complete and essential textbook for students aiming to develop their academic and professional skills and learn more about this challenging and profitable industry. This textbook is accompanied by an integrated Online Resource Centre: For students: - Apply your research skills and widen your understanding of real-world brand management with our range of web exercises. - Connect to relevant and reliable sources of online information using our chapter-by-chapter web links. For registered lecturers: - Adapt the accompanying PowerPoint slides as a basis for lecture presentations, or for use as hand-outs in class. - Access links to a range of relevant articles, YouTube videos, and websites to support your teaching.

Features
Model
9780198704201
Product/Packaging Information
Product Weight
0.668 kg
Product Dimensions
244mm(L) x 197mm(W) x 14mm(H)
Shipping Weight
0.668 kg
Shipping Dimensions
244mm(L) x 197mm(W) x 14mm(H)

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