The Trend Forecaster's Handbook : Second Edition | General | Management, Business & Finance | Management, Business & Finance | Non-Fiction Specialist | Books | Makro Online Site
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The Trend Forecaster's Handbook : Second Edition Product ID : 9781786273840
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The Trend Forecaster's Handbook : Second Edition

R 77250

UCount rewards  7725
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3RD PARTY ITEM

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Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic foresight. Designed and written as a practical 'how to' guide for design, marketing, brand and innovation studies students, updated chapters include the latest research and industry case studies on superforecasting, three horizon scanning, scenario planning, foresight framework building and the creation and running of your own trend and innovation sprints. Students also have a chance to mix and merge the worlds of forecasting with future studies as we look at how techniques and processes such as the Delphi Method, cross-impact analysis, futures wheels and backcasting are being used by next generation forecasters to expand the ways they map, assess and define the needs and behaviours of tomorrow's consumers.

Features
Model
9781786273840
Product/Packaging Information
Product Weight
0.5 kg
Product Dimensions
280mm(L) x 216mm(W) x 15mm(H)
Shipping Weight
0.5 kg
Shipping Dimensions
280mm(L) x 216mm(W) x 15mm(H)