Introducing Media Studies : A Graphic Guide | Popular Culture & Media | Popular Culture & Media | Politics & Current Affairs | Non-Fiction | Books | Makro Online Site
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Introducing Media Studies : A Graphic Guide Product ID : 9781848311848

R 13500

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The media is ubiquitous. Every day we watch hours of TV, listen to the radio, read newspapers and magazines, go to the cinema, sit in front of videos or surf the Web. These information commodities exercise enormous influence and power over all of us. Introducing Media Studies explores the complex relationship between the media, ideology, knowledge and power. It provides a scintillating tour of media history and presents a coherent view of the media industry, media theory and methods in media research. It explains how 'the audience' is constructed and how it in turn interprets the content and meaning of media representation. We also learn how to analyse film, deconstruct advertising and appreciate how TV and the press shape public opinion. The media is a condition of our existence and, in an unprecedented way, the pervading shape of our history. No one can afford to neglect a critical understanding of its omnipresence. Here is an entertaining and informative book, accessible to students and general readers concerned with the increasing power, influence and proliferation of the media.

Features
Model
9781848311848
Product/Packaging Information
Product Weight
0.159 kg
Product Dimensions
168mm(L) x 118mm(W) x 11mm(H)
Shipping Weight
0.159 kg
Shipping Dimensions
168mm(L) x 118mm(W) x 11mm(H)