- Legal and policies
Privacy and Cookies Policy
When a customer uses the Makro website either for browsing or for online shopping, Makro collects the details provided by the customer. With this information, Makro learns about the customer's preferences from the use of Makro's products or services as well as the transactions undertaken when visiting Makro’s stores, such as:
Basic Personal Details
When a customer registers for a Makro card, creates an online profile or shops online, Makro requests the following personal details:
- Name and surname
- Email address
- Mobile number
- Identity number
- Date of birth
- Business details (if registered as a business).
No credit card information is stored on Makro’s servers in the form of cookies. Makro uses secure and reputable payment processors. If a customer provides Makro with credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with an AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, Makro follows all PCI-DSS requirements and implements additional generally accepted industry standards. On occasion, Makro will ask a customer to voluntarily provide additional information, for example:
- Opinions on Makro’s products and services through feedback or product reviews
- Communication preferences, including newsletters
Makro may collect additional information arising from a customer's participation in promotions, events or competitions and information provided when giving feedback or completing forms. Makro makes use of various data enhancement services to ensure that customer data is as accurate as possible. Makro also recruits new customers through collaborative campaigns.
Cookies are small text files that are stored on a user's computer via the browser when visiting a website. More information about cookies can be found on:
Use of information
Makro uses customer information to personalise its service and make communications more relevant to individual customers via mail, email, telephone, fax or in person. This includes direct marketing activities like promotional offers, news and information about products and services that Makro decides will be of interest to its customers. Makro also contacts customers to obtain feedback that will help improve its products and services and for operational reasons. Customers may occasionally also receive very carefully selected and relevant third party communications done in conjunction with Makro.
Different Types of Cookies
Makro uses access cookies to identify subscribers and ensure access to subscription-only pages. Customers need to understand that they are participating in a public forum and that all submitted content and other personal information will be available to all other site users, the community and potentially third party sites.
Makro uses fraud prevention cookies to monitor and prevent suspicious activity and fraudulent traffic.
Functional cookies are used to provide basic functionalities when using Makro’s website. For example; setting preferences or to remember previous delivery addresses and recipients.
Performance cookies are used to monitor site performance. This helps Makro to provide online visitors with a high quality user experience by quickly identifying and fixing any issues that arise. For example, Makro might use performance cookies to track error messages, and to determine site improvements.
Some cookies are associated with a customer's account. Other cookies are not tied to an account but are set on a browser or device. There are two broad categories of cookies:
Persistent cookies remain on a device until deleted manually or automatically.
Session cookies remain on a device until they are automatically deleted when the browser is closed.
Makro’s authorised staff and specific third party suppliers serving the direct marketing industry have access to the information for the purposes described above. Tasks of these third party companies and individuals include database and storage management, payment processing, analytics and general improvements of the service. When Makro cooperates with third parties and they process a customer's personal data on Makro’s behalf, Makro makes sure personal data is handled with the same integrity and security.
Makro is committed to protecting customer privacy and does not sell or disclose information to anyone for purposes other than as outlined above, unless legally obligated to do so. Customers are afforded the opportunity to easily opt out of any specific communication channel should they wish to.
Makro is a member of the Direct Marketing Association of SA. Over and above its role as protector, the DMA SA sets out to promote best practice and raise the standard of direct marketing through the origination and regular updating of DM codes of practice and best practice guidelines.
The Promotion of Access to Information Act (PAIA) requires companies to publish a manual of all information held by them. A combined manual has been prepared which applies to all members of the Massmart group and can be accessed via the following link :
Massmart PAIA Manual and ancillary documents: https://www.massmart.co.za/paia/
The information officer can be contacted at : firstname.lastname@example.org
A customer may opt out from Makro's communication at any time by editing communication preferences under 'my profile'.