I’m repeating what others have said already but what have you done to these beautiful sweets?_x000D_
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The whole point in them was how hard they were and the very distinctive strong flavour. Both of these characteristics have gone and by the looks of it so has your custom._x000D_
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I have noticed a lack of availability so I can only hope you are bringing back the old recipe. When you do I will update with a glowing review.

Rowntrees jumping on the vegan train and completely ruining fruit gums. They are bland, not chewy, have a disgusting coating, taste horrible, not juicy at all. Not all of us are vegan - I’m perfectly happy with gelatine so give me the option not to buy vegan and bring back the good fruit gums

What has happened to my favourite fruity treat. For "softer chew" read 'loss of texture'. The flavours are no longer bold, instead insipid, almost as bad as Haribo. Vegans don't need Fruit Gums. Please return to the tried, tested abd loved recipe. This new version is very inferior.

I purchased this item since I was a kid, but no more. The current recipe is completely tasteless. Complete waste of money. Real shame.

I’m not the type to write reviews, I’m 24 and I got other stuff to be doing however, I’m very disappointed. fruit gums were my absolute all time favourite sweets, I would always go straight to them and ignore other portions in a store when the time came for a treat. _x000D_
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I’ve tried the new recipe three times now, the last time I just threw away the packet before finishing and honestly I’m...

A year ago or so these sweets were as hard as anythjng and they were addicting, now they’re almost slimy in a packet and sweaty, they are soft and horrible, please go back to having the hard fruit gums

These were always my favourite sweet, but the new recipe is awful. The taste, the texture it’s all worse. Bring back the old recipe please!

They bring back the tubes/rolls and then take them away. This is really disappointing

I’ve been addicted to fruit gums for years but the recipe change has made them inedible. I’m therefore suffering from my lack of chewy goodness. Vegans have so many other options now - let them go choose some of those instead and bring back the old fruit gums recipe!

How dare you change the product and create a lot of angry customers, it is a complete disgrace!!!!!!!!